Facebook Shopping

Facebook's dynamic ads With dynamic ads, you get the opportunity to create relevant and timed ads on Facebook based on the products people have visited on your webshop.

With this type of advertising, you can also show relevant products from your catalog to people who have not visited your webshop.

Facebook creates the ads for you and personalizes them for each of your customers. Dynamic ads are really good for showing people ads for products that they are interested in. That way, you can increase the likelihood that they will make a purchase on your webshop.

This is how integration works

The integration works by you uploading your product catalog to Facebook. Your product catalog is a file that contains a list of all the products you want to advertise. The catalog contains a description of each product with an ID, name, category, availability, URL of the product and the image.

If you have already created ads for your product catalog on other platforms, you can use the same catalog. It is also called a product feed and must be uploaded to Facebook.

You need to add the Facebook pixel to your webshop so that Facebook can track which products people see, add to their shopping cart and buy. To show your customers relevant ads, Facebook compares the products that people interact with with the products in your product catalog.